It’s important in business to understand what your customer wants, but it’s even more important to understand why. What are the underlying needs, issues, concerns or problems that are driving people to seek out a particular product or service? Knowing the answers will help you create better content for your blog and social media.
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In my business, we talk a lot about what to say, how to say it and when. The focus is on using words both on screen and in person to communicate a message. But there’s another side to the conversation.
While it is important to know how to talk, it is also important to know how to listen. The thing about being a good listener is that you will not only be better informed but also find it easier to get your message across. When people feel they have been heard, they are more open to hearing.
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I was under the impression that the drive from Las Vegas to the Grand Canyon was just about 2.5 hours. There were plenty of tour buses that would pick you up early in the morning from your hotel, bring you there and return you just in time for dinner, so a day trip seemed feasible.
I was in Vegas to organize a conference. It was three days of intensive activities following several weeks of intensive planning and preparation.
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If you’re struggling with getting your blog started and keeping it up, rest assured that you are not alone. It’s a common concern. We get so busy with all of what we have to do that it slips on the priority list. One big reason is not having a clear sense of what you want to write about. If you don’t know what to write about, it’s extra hard to find (or take) the time.
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What words describe your brand?
That is one of the most important questions you can answer before spending any time posting, tweeting or blogging. Why?
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