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Posts by Jen

The Problem with Trying to Be All Things

By on Sep 21, 2017 in Communication Strategy | 0 comments

When I work with clients, we talk a lot about who they’re trying to reach. We spend a great deal of time defining and honing in on the ideal customer, called a “buyer persona” in marketing speak. It’s a good place to start. Afterall, the more you know about who you are trying to reach, the easier it is to develop content that will appeal to that person.

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How to Make a Marketing Plan for the Rest of the Year

How to Make a Marketing Plan for the Rest of the Year

By on Jun 28, 2017 in Business Management | 0 comments

Yeah for summer finally being here. Barbecues, beaches, sailing and sun. It’s a great time to relax and recharge, which is vital to your business success. And, it’s a great time to do a mid-year check in on all those fantastic plans you set up in the beginning of the year. As you’re scheduling vacation and Friday afternoons out of the office, schedule some time to work on your business. My colleague Tara Gearheart at TMedia Consulting offers these tips to help with strengthening your marketing efforts for the second half of the year.

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What is a Pain Point and Why Does it Matter?

What is a Pain Point and Why Does it Matter?

By on Jun 20, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It’s important in business to understand what your customer wants, but it’s even more important to understand why. What are the underlying needs, issues, concerns or problems that are driving people to seek out a particular product or service? Knowing the answers will help you create better content for your blog and social media.

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How to Find the Best Day and Time for Blogging

How to Find the Best Day and Time for Blogging

By on May 23, 2017 in Blog Writing | 1 comment

Most people think successful blogging is about writing, but that’s only part of it. It’s really about decision making. What are you going to write about? How are you going to write it? And finally, when will you post it?

Should it go up first thing Monday morning so people can start their week right? Or is Friday afternoon better because they’re winding down? Maybe Wednesday morning as a mid-week boost?

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