It’s especially frustrating when you thought you were finally getting a handle on the nuances and starting to make headway on reaching your best audience.
This has happened with Twitter which said recently it will be making two alterations. The first is a move to reduce the number of notifications that pop up. It will be limited to those from people you’re following.
How much can you really accomplish with just 140 characters? Quite a bit more than you might think. With just a few words and a bit of strategy, you can reach thousands of prospects and spread your message around the world in a very short time.
Twitter may seem at first like a jumbled, confusing impenetrable jungle, but push on and you can hack a clear path.
Question: There is a lot of talk about Twitter and how important it can be for a small business. Does it really matter? Answer: It depends. It can be a great place to both get and give info. It’s a matter of how you use it. The other day I was out on a boat with friends on a hunt for tall ships that were supposedly coming to anchor near Niantic, Connecticut. There were plenty of boats around but none of the tall ship variety. There was however, an extremely large military ship surrounded by a small armada of Coast Guard boats making sure no one came too close. Curious about the boat and the location of our elusive prey, I turned to Twitter. A search on “Niantic” and “tall ships” revealed a Tweet about a pending “mock invasion” of the small coastal city. The tweet led to a newspaper article that said the military vessel contained a huge hover craft on which there was a Humvee and a large number of troops that were going to shore to show off. Not only that, we found out that the extravaganza was just about to start. Couldn’t I have just found out about this from a Google search? Maybe, but Twitter offers the added benefit of offering up-to-the-minute info as well as links to other resources. There might have been more Tweets from other boaters or event sponsors with more details. I doubt you are planning any military invasions and perhaps you aren’t hunting for small ships. But whether you are selling coffee or cotton candy, Twitter can be a way for you to connect with customers. You can find out what they’re interested in and you can get your message to them. It’s a matter of developing a good strategy and figuring out how to make it happen. In a recent blog post small business owner Jeanne Rossomme offers some great tips on how to make time for...
I pledge to you that I will never Tweet about what I had for breakfast or that I’m stuck in the longest line in the Target and the guy in front actually managed to pick up the only two lawn chairs without a price tag forcing the need for a ridiculously long price check. Why would you care anyway? In fact, why would you care about anything on Twitter? Honestly, there are a lot of things written that you probably don’t care about. But don’t write it off just yet. If used well, Twitter can be a great communication tool. If you’re not sure, start slowly. In this case, the first step would be to sign up and start “following” people to get a sense of what’s going on. The key is in who you select to follow. Choose wisely and you will get a stream of relevant headlines that are of interest to you. Choose poorly and you’re wasting your time reading about pop tarts and slow check out clerks and wondering why so many people think Twitter is so great. It’s not too hard to find what you’re looking for. Do a search of people using they key words like news, small business, or orange groves – whatever you want to know about. You’ll get a list of Tweeters. Read a few posts by those who look interesting to see if you like what they’re writing about. There is a school of thought that if you follow a lot of people it will help you build your follower base. To me, that is advanced Tweeting – we can get to that later. Right now, concentrate on quality over quantity or you risk getting an overwhelming stream of information. You may have noticed that I’m not talking about your Tweeting, which is why most people sign up, right? That’s important too, but that’s the next step. For now, this will help you find some value in Twitter without too much effort. My twitter handle is @jenjournalist. Although I signed up a long time ago when people were trying to figure out if we tweet or twit, I held of tweeting for a long time because, quite honestly, I...