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Author’s Corner

Author of Inbound PR Offers Insights on Writing

Author of Inbound PR Offers Insights on Writing

By on Sep 19, 2018 in Author's Corner | 0 comments

Iliyana Stareva, global partner program manager at HubSpot, had developed the concept of applying the principals of inbound marketing to public relations. She had written several pieces on the idea and was giving talks about it, but felt more was needed. At the urging of colleagues and mentors, she contemplated writing a book. It was not an easy task given her other...

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Productivity Coach Practices What She Teaches to Write Book

Productivity Coach Practices What She Teaches to Write Book

By on Jan 5, 2016 in Author's Corner | 0 comments

Linda Stacy of Living Bluprints is an expert at guiding others on how to manage their time and live more fulfilling lives. That turned out to be extremely useful when she decided to write a book in addition to keeping up with her own busy life. She relied on the same tactics she teaches to her audiences to finish  The Whole Package Professional: The Definitive Guide to Productivity, Success, and Fulfillment in Business and Life  in under a year.

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Stay Committed to Your Book, Even if it Takes Years, Author Says

Stay Committed to Your Book, Even if it Takes Years, Author Says

By on Oct 1, 2015 in Author's Corner, Writing | 3 comments

Non-profit organizations may have different goals than for-profit companies, but they still have a brand that is either working for or against them. Michele Levy works with these groups to understand their brand and how to define, refine and promote it to support their mission. She also wrote the book on how to do it right. In Building Your Brand, A Practical Guide...

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Writer says Revisions Reveal the Best Story

Writer says Revisions Reveal the Best Story

By on Sep 10, 2015 in Author's Corner | 0 comments

The best stories read like they took no effort to write at all. But the more likely reality is that they were labored over, rethought, rewritten and revised during angst-ridden hours by a writer who battled several rounds of self-doubt. Learning the story behind the story can be as inspiring as the story itself. Laura-Lynne Powell, my creative sister-in-law,...

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Publish a Book with the Help of a Few Thousand New Friends

Publish a Book with the Help of a Few Thousand New Friends

By on Apr 2, 2014 in Author's Corner | 0 comments

It used to be that anyone serious about publishing a book would turn to a publisher to handle the logistics of turning the manuscript into a real book with a pretty front cover and slick back cover copy. These days, however, authors increasingly are taking those final steps on their own. That, however, means taking on the up front costs in getting the book to market...

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Publish a Book with the Help of a Few Thousand New Friends

By on Mar 19, 2014 in Author's Corner | 1 comment

It used to be that anyone serious about publishing a book would turn to a publisher to handle the logistics of turning the manuscript into a real book with a pretty front cover and slick back cover copy. These days, however, authors increasingly are taking those final steps on their own. That, however, means taking on the up front costs in getting the book to market...

Read More