Unleash Your Words, Unlock Your Potential | 617.600.4385

Blog

The Benefits of Freelance Writing (and How to Be Successful)

Posted by on 11:06 pm in Uncategorized | 0 comments

The Benefits of Freelance Writing (and How to Be Successful)

A Guest Post by Davis Jameson The freelance work model has been around for a while, but the rising trend of people becoming freelancers has become undeniable in recent years. Most Gen-Zers are opting for the freelance lifestyle, and other working generations are taking advantage of ample opportunities. And if you’re a writer, you’re perhaps in the ideal position to succeed as a freelancer. But what’s all the fuss about? What’s so great about being a freelancer? Below, The Excellent Writers discuss the benefits of becoming a freelance writer...

read more

Turning Mistakes Into Opportunities

Posted by on 12:29 pm in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

Turning Mistakes Into Opportunities

It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect.  Hit send? Hit send.  Finally, the email is off to thousands of readers. The team did a high five and breathed a collective sigh of relief ready to prep for the leads that will be generated.  And then...

read more

What to Write During a Global Pandemic or other Such Crisis

Posted by on 9:56 am in Social Media Writing, What to Write About, Writing | 0 comments

What to Write During a Global Pandemic or other Such Crisis

There is a big and hairy scary question facing anyone who is writing a business blog during this pandemic. Do you write about it or not?  If you choose to not write about it will your readers think you are ignoring the obvious? Are you risking being irrelevant at the moment? If you do write about it, will you be seen as exploiting the situation and perhaps even diminishing its significance? And what should you say about it anyway, especially if your expertise isn’t directly applicable? Would it be better to just not write at all? The very act...

read more

Finding the Right Words During Unsettling Times

Posted by on 12:29 pm in Blog Writing, Communication Strategy, Social Media Writing, What to Write About, Writing | 0 comments

Finding the Right Words During Unsettling Times

The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon? Even in this uncharted territory, a good place – as always – is with your customers and providing the best service possible. There are many companies, especially smaller...

read more

Authentic and Effective Marketing in a Pandemic

Posted by on 9:48 pm in Communication Strategy, Social Media Writing | 4 comments

Authentic and Effective Marketing in a Pandemic

How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our strategies. That is something we should always be doing, but now is a time to do it more rapidly – on a daily if not an hourly basis at least for the near term. While...

read more

How to Write a Press Release that Will Get Attention

Posted by on 2:11 pm in Uncategorized | 0 comments

You have a story to tell. A great story that people will be interested in. It could be an event, new product development or the launch of a service. Regardless, it’s something you know that others want to know about if only you can get the info to them. You can put it on your blog and post it to your social channels, and that will help you reach the audience. But, if in addition to that, you can get someone else to tell your story, you can reach an even bigger audience and gain credibility in the process. Earned Media Defined In the marketing...

read more

How to Manage Visitor Posts on Your Company Facebook Page

Posted by on 7:17 pm in Facebook, Social Media Writing | 41 comments

How to Manage Visitor Posts on Your Company Facebook Page

NOTE added 5/9/2020: It appears that Facebook has changed the procedure for going to a page’s activity log. Now when you follow the instructions provided by Facebook, you are taken to your personal activity log rather than the page’s activity log. This is causing hours of frustration for users. I have submitted questions on Facebook and researched but I haven’t yet solved this issue. If you do, please share and I will update for everyone else who is having this issue. Make Visitor Posts a part of your social media strategy...

read more

Author of Inbound PR Offers Insights on Writing

Posted by on 2:22 pm in Author's Corner | 0 comments

Author of Inbound PR Offers Insights on Writing

Iliyana Stareva, global partner program manager at HubSpot, had developed the concept of applying the principals of inbound marketing to public relations. She had written several pieces on the idea and was giving talks about it, but felt more was needed. At the urging of colleagues and mentors, she contemplated writing a book. It was not an easy task given her other responsibilities, and it took months to get the project moving. But, she persevered and recently released  Inbound PR, a handbook to transform an agency’s business.  Here,...

read more

Start a Hopper File to Keep Track of Your Great Ideas

Posted by on 2:08 pm in Business Management, Communication Strategy | 1 comment

Start a Hopper File to Keep Track of Your Great Ideas

I have a great idea to promote my business. I’m going to write a newsletter every month with tips on how to do marketing. And I’ll start writing it just as soon as I finish my client’s blog. But first, I need to set up Mail Chimp and if I’m going to have a newsletter, I should put up a signup pop up box on my website. And I will do all of that just after I schedule out the social media for my client. Or maybe it would be better to set up some talks about how to do marketing. I like making presentations. I just need to figure out who is...

read more

What’s Brand Got to do with it?

Posted by on 3:50 pm in Communication Strategy | 2 comments

What’s Brand Got to do with it?

Art museums typically are thought to be serious institutions. Stalwart supporters of good taste and high society. Steadfast in preserving our precious past. Some might describe them as stuffy, prim, proper or straight laced. And then there is this from Boston’s Museum of Fine Arts:                                           Fun, frivolous, bold, daring, edgy and risky. They took the chance of upsetting Eagle’s Fans along with the part of the population that believes museums shouldn’t be fun frivolous or bold. The Eagles fans probably don’t...

read more