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Social Media Writing

What is a Pain Point and Why Does it Matter?

What is a Pain Point and Why Does it Matter?

By on Jun 20, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It’s important in business to understand what your customer wants, but it’s even more important to understand why. What are the underlying needs, issues, concerns or problems that are driving people to seek out a particular product or service? Knowing the answers will help you create better content for your blog and social media.

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How to Build Systems You Will Love

How to Build Systems You Will Love

By on Apr 5, 2017 in Communication Strategy, Social Media Writing | 1 comment

The sun finally came out on Sunday bringing a welcome warm breeze. I know because I glanced at it longingly from my desk in between furtive bursts of working to catch up on a year’s worth of bookkeeping. I would love to have been outside, but instead, I was at my desk going through my calendar and crunching numbers.

At some point in the afternoon, a little piece of advice I was once given floated into my brain: Systems will set you free.

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Make Time to Update Online Social Media Profiles

Make Time to Update Online Social Media Profiles

By on Mar 20, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

Would you call you? One of the best bits of wisdom I picked up in the early stages of my business is that people want to do business with people they know, like and trust. I have found this to be true and a little frustrating. Afterall, you can only meet so many people in a day. If you can’t meet them, how are they ever going to like and trust you? Fortunately, there is the internet, which gives us the capacity to meet people from all over the world with whom we could potentially do business.

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How Not to Go Visit the Grand Canyon And Lessons for Social Media

How Not to Go Visit the Grand Canyon And Lessons for Social Media

By on Mar 4, 2017 in Communication Strategy, Social Media Writing | 1 comment

I was under the impression that the drive from Las Vegas to the Grand Canyon was just about 2.5 hours. There were plenty of tour buses that would pick you up early in the morning from your hotel, bring you there and return you just in time for dinner, so a day trip seemed feasible.

I was in Vegas to organize a conference. It was three days of intensive activities following several weeks of intensive planning and preparation.

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