Social Media Writing

Turning Mistakes Into Opportunities

By Jennifer Powell on May 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect.  Hit send? Hit send. ...

What to Write During a Global Pandemic or other Such Crisis

By Jennifer Powell on Apr 28, 2020 in Social Media Writing, What to Write About, Writing | 0 comments

There is a big and hairy scary question facing anyone who is writing a business blog during this pandemic. Do you write about it or not?  If you choose to not write about it will your readers think you are ignoring the obvious? Are you risking being irrelevant at the moment? If you do write about it, will you be seen as exploiting the situation and perhaps even...

Finding the Right Words During Unsettling Times

By Jennifer Powell on Mar 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing, What to Write About, Writing | 0 comments

The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...

Authentic and Effective Marketing in a Pandemic

By Jennifer Powell on Mar 16, 2020 in Communication Strategy, Social Media Writing | 4 comments

How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our...

How to Manage Visitor Posts on Your Company Facebook Page

By Jennifer Powell on Nov 6, 2018 in Facebook, Social Media Writing | 42 comments

NOTE added 5/9/2020: It appears that Facebook has changed the procedure for going to a page’s activity log. Now when you follow the instructions provided by Facebook, you are taken to your personal activity log rather than the page’s activity log. This is causing hours of frustration for users. I have submitted questions on Facebook and researched but I...

A Short Cut to Better Copy

By Jennifer Powell on Dec 21, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 1 comment

My friend Bob has a sign on the wall of his screen printing shop just to the right of the desk where he sits with customers to take their orders. It says: You can have it fast. You can have it cheap. You can have it be good. But you can’t have all three. For Bob, it’s a constant reminder that he can’t be all things to all people. For his customers, it’s a subtle...