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Communication Strategy

The Problem with Trying to Be All Things

By on Sep 21, 2017 in Communication Strategy | 0 comments

When I work with clients, we talk a lot about who they’re trying to reach. We spend a great deal of time defining and honing in on the ideal customer, called a “buyer persona” in marketing speak. It’s a good place to start. Afterall, the more you know about who you are trying to reach, the easier it is to develop content that will appeal to that person.

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What is a Pain Point and Why Does it Matter?

What is a Pain Point and Why Does it Matter?

By on Jun 20, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It’s important in business to understand what your customer wants, but it’s even more important to understand why. What are the underlying needs, issues, concerns or problems that are driving people to seek out a particular product or service? Knowing the answers will help you create better content for your blog and social media.

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How to Get a Headshot that Says 1,000 Words

How to Get a Headshot that Says 1,000 Words

By on Apr 14, 2017 in Communication Strategy | 1 comment

It seemed like a simple request from my client. She wanted a serious headshot and one that showed the lighter side for her website. But how often is it simple when it comes to photos?

My last headshot was taken more than two years ago when I had shorter hair. In the one before that, I had almost curly hair and fewer worries. Neither fit her goal. Besides, they were no longer quite accurate, which means they aren’t quite authentic. And went it comes to online marketing, authenticity matters.

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How to Build Systems You Will Love

How to Build Systems You Will Love

By on Apr 5, 2017 in Communication Strategy, Social Media Writing | 1 comment

The sun finally came out on Sunday bringing a welcome warm breeze. I know because I glanced at it longingly from my desk in between furtive bursts of working to catch up on a year’s worth of bookkeeping. I would love to have been outside, but instead, I was at my desk going through my calendar and crunching numbers.

At some point in the afternoon, a little piece of advice I was once given floated into my brain: Systems will set you free.

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The Road to Good Communication is Paved with Active Listening

The Road to Good Communication is Paved with Active Listening

By on Mar 30, 2017 in Communication Strategy | 2 comments

In my business, we talk a lot about what to say, how to say it and when. The focus is on using words both on screen and in person to communicate a message. But there’s another side to the conversation.

While it is important to know how to talk, it is also important to know how to listen. The thing about being a good listener is that you will not only be better informed but also find it easier to get your message across. When people feel they have been heard, they are more open to hearing.

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