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Communication Strategy

Turning Mistakes Into Opportunities

Turning Mistakes Into Opportunities

By on May 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect.  Hit send? Hit send. ...

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Finding the Right Words During Unsettling Times

Finding the Right Words During Unsettling Times

By on Mar 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing, What to Write About, Writing | 0 comments

The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...

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Authentic and Effective Marketing in a Pandemic

Authentic and Effective Marketing in a Pandemic

By on Mar 16, 2020 in Communication Strategy, Social Media Writing | 4 comments

How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our...

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Start a Hopper File to Keep Track of Your Great Ideas

Start a Hopper File to Keep Track of Your Great Ideas

By on Jun 14, 2018 in Business Management, Communication Strategy | 1 comment

I have a great idea to promote my business. I’m going to write a newsletter every month with tips on how to do marketing. And I’ll start writing it just as soon as I finish my client’s blog. But first, I need to set up Mail Chimp and if I’m going to have a newsletter, I should put up a signup pop up box on my website. And I will do all of that just after I schedule...

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What’s Brand Got to do with it?

What’s Brand Got to do with it?

By on Feb 28, 2018 in Communication Strategy | 2 comments

Art museums typically are thought to be serious institutions. Stalwart supporters of good taste and high society. Steadfast in preserving our precious past. Some might describe them as stuffy, prim, proper or straight laced. And then there is this from Boston’s Museum of Fine Arts:                                           Fun, frivolous, bold, daring, edgy and...

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A Short Cut to Better Copy

A Short Cut to Better Copy

By on Dec 21, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 1 comment

My friend Bob has a sign on the wall of his screen printing shop just to the right of the desk where he sits with customers to take their orders. It says: You can have it fast. You can have it cheap. You can have it be good. But you can’t have all three. For Bob, it’s a constant reminder that he can’t be all things to all people. For his customers, it’s a subtle...

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