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Posts Tagged "writing"

Turning Mistakes Into Opportunities

Turning Mistakes Into Opportunities

By on May 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect.  Hit send? Hit send. ...

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What to Write During a Global Pandemic or other Such Crisis

What to Write During a Global Pandemic or other Such Crisis

By on Apr 28, 2020 in Social Media Writing, What to Write About, Writing | 0 comments

There is a big and hairy scary question facing anyone who is writing a business blog during this pandemic. Do you write about it or not?  If you choose to not write about it will your readers think you are ignoring the obvious? Are you risking being irrelevant at the moment? If you do write about it, will you be seen as exploiting the situation and perhaps even...

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Finding the Right Words During Unsettling Times

Finding the Right Words During Unsettling Times

By on Mar 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing, What to Write About, Writing | 0 comments

The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...

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Start a Hopper File to Keep Track of Your Great Ideas

Start a Hopper File to Keep Track of Your Great Ideas

By on Jun 14, 2018 in Business Management, Communication Strategy | 1 comment

I have a great idea to promote my business. I’m going to write a newsletter every month with tips on how to do marketing. And I’ll start writing it just as soon as I finish my client’s blog. But first, I need to set up Mail Chimp and if I’m going to have a newsletter, I should put up a signup pop up box on my website. And I will do all of that just after I schedule...

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What is a Pain Point and Why Does it Matter?

What is a Pain Point and Why Does it Matter?

By on Jun 20, 2017 in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

It’s important in business to understand what your customer wants, but it’s even more important to understand why. What are the underlying needs, issues, concerns or problems that are driving people to seek out a particular product or service? Knowing the answers will help you create better content for your blog and social media.

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