It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect. Hit send? Hit send. ...Read More
The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...Read More
My friend Bob has a sign on the wall of his screen printing shop just to the right of the desk where he sits with customers to take their orders. It says: You can have it fast. You can have it cheap. You can have it be good. But you can’t have all three. For Bob, it’s a constant reminder that he can’t be all things to all people. For his customers, it’s a subtle...Read More
It’s important in business to understand what your customer wants, but it’s even more important to understand why. What are the underlying needs, issues, concerns or problems that are driving people to seek out a particular product or service? Knowing the answers will help you create better content for your blog and social media.Read More
Most people think successful blogging is about writing, but that’s only part of it. It’s really about decision making. What are you going to write about? How are you going to write it? And finally, when will you post it?
Should it go up first thing Monday morning so people can start their week right? Or is Friday afternoon better because they’re winding down? Maybe Wednesday morning as a mid-week boost?Read More
Would you call you? One of the best bits of wisdom I picked up in the early stages of my business is that people want to do business with people they know, like and trust. I have found this to be true and a little frustrating. Afterall, you can only meet so many people in a day. If you can’t meet them, how are they ever going to like and trust you? Fortunately, there is the internet, which gives us the capacity to meet people from all over the world with whom we could potentially do business.Read More