Unleash Your Words, Unlock Your Potential
617.600.4385

Business Management

How to Make a Marketing Plan for the Rest of the Year

How to Make a Marketing Plan for the Rest of the Year

By on Jun 28, 2017 in Business Management | 0 comments

Yeah for summer finally being here. Barbecues, beaches, sailing and sun. It’s a great time to relax and recharge, which is vital to your business success. And, it’s a great time to do a mid-year check in on all those fantastic plans you set up in the beginning of the year. As you’re scheduling vacation and Friday afternoons out of the office, schedule some time to work on your business. My colleague Tara Gearheart at TMedia Consulting offers these tips to help with strengthening your marketing efforts for the second half of the year. 1. Analyze the past: The old English Proverb “You don’t know where you’re going until you know where you’ve been” reigns true in every stage of life but today we’re talking specifically marketing stages. How has 2017 been so far? Are you hitting your lead and sales goals? 2. Do a content refresh: Update your content inventory with fresh material. Make sure you include timely revisions to previous content. What may have been a great new marketing trend in January might be proven not to work in July. 3. Check your sales and marketing alignment: We talk all the time about the importance of communication between sales and marketing and it’s true. Make sure both teams are aligned for success. 4. Evaluate your progress: If you were graded for your marketing work, what grade would you give yourself at this point in the year? Do the activities you have planned for the second half of the year still make sense? Be honest, then make the changes needed. 5. Make an action plan for the second half of the year: So you’ve analyzed the past, outlined your content refresh, checked in with sales and evaluated your progress over the last 6 months. It’s time to put all of these findings to work and create an action plan for the next 6 months. The first half of the year flew by and before you know it, we’ll be ringing in the new year. This means there’s no time like the present to improve your marketing efforts. Take the stress out of your social media and online marketing planning with Make Your Mark for Online Marketing Success. This online eight-week course that will transform your business...

Read More
What Will You Do When You Hit Your Heartbreak Hill in Business?

What Will You Do When You Hit Your Heartbreak Hill in Business?

By on Apr 21, 2017 in Business Management | 0 comments

As someone from the other side of the city, I’m not always clear where on the route of the Boston Marathon I am. I drive until I hit the road blocks then I park and walk toward the cheering crowds. But there was no doubt where we were this past Monday. You could see it on the runners’ faces contorted with a mixture of disbelief, dismay and determination. We were on the infamous Heart Break Hill. At this point, the runners had already covered 20 miles, the last few of which had been nothing but up and down. It was hot and many were exhausted digging deep for a final push, in as much as six miles can be considered a mere push. As a runner and a business owner, I know that look. I have no aspirations of running a marathon, but I run short races and I have run a few half marathons. And I’ve seen that look on the faces of my business colleagues. In business, as in the Boston Marathon, hills are inevitable. You must go up to go down. There is a key difference, of course. In business they’re unpredictable. There’s no route to study. You just have to be prepared for what comes. Still, what I’ve learned about running hills applies to business. Get the Right Mindset The hills are hard. You can hate them or love them. Embrace them. Label the challenges that come your way as a good thing. They can make you stronger. They can separate you from the crowd. They can take you places you can’t get any other way. The view from the top is fantastic. Keep this in mind as you are going up. Use Your Vision When I’m running up hills, I envision myself flying or floating. With each step, I’m free from the earth. Yes, it’s a little silly, but it makes me feel lighter and gets my mind off the pain and effort of the climb. In business, picture yourself being on top of whatever needs to get done. You have to develop trust in your own abilities. Remember that the hill won’t last. It may feel like it won’t ever end, and in...

Read More