It’s generally easy to get kids talking when it’s near Halloween – just ask about their costumes. They’ll go into great detail about their plans, their make-up, the things they need to buy or have bought and the things they’re going to make or have already made. After all, many have spent a long time planning, some have devoted months to it.Read More
It was just 9 a.m. on Monday morning and now it’s noon. I meant to have this written and posted long before now. Ironically, the topic I wanted to write about was making time for blogging and marketing. And here I am, a living example of how hard it is.
This post almost didn’t exist. I have a lot of very urgent things to take care of. They are important and the people for whom I am doing them are important.Read More
There’s a look I often get from business owners when I tell them that I work on blogging and marketing communications. It’s a sort of guilty, apologetic look followed by, “I should be doing that.” Some tell me they’ve started a blog but haven’t touched it in weeks or months. Others say they’d like to start blogging but just haven’t had the time. I understand that. We’re busy. We have businesses to run. But if we want those businesses to grow, we need to be building the network that can make that happen. So many business owners have great things to share but they don’t because they haven’t found the time. I find that there are two common underlining reasons for this. The first is that they haven’t made it a priority because they’re not sure how to make it worth their time. The second is that they’re not sure how to get going. This is why I’m launching “Make Your Mark Blogging.” It’s a three-month online workshop for business owners who want to get out of the “I could, should, would” trap and get moving on their blog. It’s a chance to focus on getting your message out and connecting with the people who matter most. We’ll have weekly video calls filled with guidance, how-tos and answers to your questions. Weekly homework assignments will help you put what you’re learning into practice. We’ll talk about skills and strategies to create and implement a blogging program that fits with your business and your ongoing marketing efforts. You can ask questions and work through your challenges while hearing how others solve their problems. Not only will you learn what you need to know, you will have a sounding board to help hone your ideas. And, you will have accountability – someone to be on the look out for what you do and hold your feet to the fire to help make sure you follow through with your plans. The calls will start at 1 p.m. Eastern Standard Time on October 13th. If you want to join but can’t make the video calls, they’ll be recorded and available at your convenience. Register...Read More
We look to Facebook to find out how our friends are doing. We turn to Twitter for news updates. And LinkedIn helps with our networking. But are these the places where we look for service providers?Read More
It’s especially frustrating when you thought you were finally getting a handle on the nuances and starting to make headway on reaching your best audience.
This has happened with Twitter which said recently it will be making two alterations. The first is a move to reduce the number of notifications that pop up. It will be limited to those from people you’re following.Read More
Why should you be blogging?
How does it fit with social media?
Who wants to hear what you have to say?
Come find the answers at a FREE blogging and social media workshop at the Enterprise Center at Salem State on June 2. You only have to get up a little early. We’re starting at 8:30 am.Read More