Iliyana Stareva, global partner program manager at HubSpot, had developed the concept of applying the principals of inbound marketing to public relations. She had written several pieces on the idea and was giving talks about it, but felt more was needed. At the urging of colleagues and mentors, she contemplated writing a book. It was not an easy task given her other...
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Linda Stacy of Living Bluprints is an expert at guiding others on how to manage their time and live more fulfilling lives. That turned out to be extremely useful when she decided to write a book in addition to keeping up with her own busy life. She relied on the same tactics she teaches to her audiences to finish The Whole Package Professional: The Definitive Guide to Productivity, Success, and Fulfillment in Business and Life in under a year.
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Non-profit organizations may have different goals than for-profit companies, but they still have a brand that is either working for or against them. Michele Levy works with these groups to understand their brand and how to define, refine and promote it to support their mission. She also wrote the book on how to do it right. In Building Your Brand, A Practical Guide...
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The best stories read like they took no effort to write at all. But the more likely reality is that they were labored over, rethought, rewritten and revised during angst-ridden hours by a writer who battled several rounds of self-doubt. Learning the story behind the story can be as inspiring as the story itself. Laura-Lynne Powell, my creative sister-in-law,...
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It used to be that anyone serious about publishing a book would turn to a publisher to handle the logistics of turning the manuscript into a real book with a pretty front cover and slick back cover copy. These days, however, authors increasingly are taking those final steps on their own. That, however, means taking on the up front costs in getting the book to market...
Read MoreIt used to be that anyone serious about publishing a book would turn to a publisher to handle the logistics of turning the manuscript into a real book with a pretty front cover and slick back cover copy. These days, however, authors increasingly are taking those final steps on their own. That, however, means taking on the up front costs in getting the book to market...
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