Make Your Blog Work for Your Business
There’s a look I often get from business owners when I tell them that I work on blogging and marketing communications. It’s a sort of guilty, apologetic look followed by, “I should be doing that.” Some tell me they’ve started a blog but haven’t touched it in weeks or months. Others say they’d like to start blogging but just haven’t had the time. I understand that. We’re busy. We have businesses to run. But if we want those businesses to grow, we need to be building the network that can...
read moreConsumers Use Social Media to Find Service Providers, Survey Shows
We look to Facebook to find out how our friends are doing. We turn to Twitter for news updates. And LinkedIn helps with our networking. But are these the places where we look for service providers?
read moreGet Set for Online Marketing Success Oct. 7th
ave you been neglecting your online marketing efforts because you don’t know where to get started or feel like you don’t have enough time?
I’ve teamed up with Tara Gearhart at tMedia Consulting to offer a seminar to make it easier. We will show you how to turn your website, blog and social media into powerful tools to generate new business leads.
read moreAdapting to Twitter Changes
It’s especially frustrating when you thought you were finally getting a handle on the nuances and starting to make headway on reaching your best audience.
This has happened with Twitter which said recently it will be making two alterations. The first is a move to reduce the number of notifications that pop up. It will be limited to those from people you’re following.
read moreBlogging and Social Media Workshop June 2
Why should you be blogging?
How does it fit with social media?
Who wants to hear what you have to say?
Come find the answers at a FREE blogging and social media workshop at the Enterprise Center at Salem State on June 2. You only have to get up a little early. We’re starting at 8:30 am.
read moreWhy and How to Use Instagram
If you like pictures or your business involves anything even remotely visual, then you should be looking at Instagram as you put together your social media plan.
Instagram is an easy-to-use photo sharing site. It’s a way to connect with like-minded people and to help people find you and figure out who you are.
read moreHow to Use Photos to Get Attention
As a writer, I love words. I can talk to you until the cows are bored about how important the words are and how to put them together to explain to your reader exactly what’s on your mind. And, as a writer, I want readers. And, readers are attracted by photos.
So, as you expand your blogging and social media efforts, learning about how to use photos matters as much as learning about how to use the words.
read moreJump Start Your Blogging with Themes
If you’re struggling with getting your blog started and keeping it up, rest assured that you are not alone. It’s a common concern. We get so busy with all of what we have to do that it slips on the priority list. One big reason is not having a clear sense of what you want to write about. If you don’t know what to write about, it’s extra hard to find (or take) the time.
read moreWhy Brand Matters in Social Media
What words describe your brand?
That is one of the most important questions you can answer before spending any time posting, tweeting or blogging. Why?
read moreSocial Media Workshop March 11
I’ve been working a lot with business owners who want to get started on social media but are having a hard time finding the time or knowing where to start. They believe it’s important but they’re not sure what to expect.
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