We look to Facebook to find out how our friends are doing. We turn to Twitter for news updates. And LinkedIn helps with our networking. But are these the places where we look for service providers?read more
ave you been neglecting your online marketing efforts because you don’t know where to get started or feel like you don’t have enough time?
I’ve teamed up with Tara Gearhart at tMedia Consulting to offer a seminar to make it easier. We will show you how to turn your website, blog and social media into powerful tools to generate new business leads.read more
It’s especially frustrating when you thought you were finally getting a handle on the nuances and starting to make headway on reaching your best audience.
This has happened with Twitter which said recently it will be making two alterations. The first is a move to reduce the number of notifications that pop up. It will be limited to those from people you’re following.read more
Why should you be blogging?
How does it fit with social media?
Who wants to hear what you have to say?
Come find the answers at a FREE blogging and social media workshop at the Enterprise Center at Salem State on June 2. You only have to get up a little early. We’re starting at 8:30 am.read more
If you like pictures or your business involves anything even remotely visual, then you should be looking at Instagram as you put together your social media plan.
Instagram is an easy-to-use photo sharing site. It’s a way to connect with like-minded people and to help people find you and figure out who you are.read more
As a writer, I love words. I can talk to you until the cows are bored about how important the words are and how to put them together to explain to your reader exactly what’s on your mind. And, as a writer, I want readers. And, readers are attracted by photos.
So, as you expand your blogging and social media efforts, learning about how to use photos matters as much as learning about how to use the words.read more
If you’re struggling with getting your blog started and keeping it up, rest assured that you are not alone. It’s a common concern. We get so busy with all of what we have to do that it slips on the priority list. One big reason is not having a clear sense of what you want to write about. If you don’t know what to write about, it’s extra hard to find (or take) the time.read more
What words describe your brand?
That is one of the most important questions you can answer before spending any time posting, tweeting or blogging. Why?read more
I’ve been working a lot with business owners who want to get started on social media but are having a hard time finding the time or knowing where to start. They believe it’s important but they’re not sure what to expect.read more
Confession: I didn’t make up that title. I don’t think I could have if I tried. I got it from a blog title generator.
You put in a topic, it can be a noun or verb, and it comes up with titles for you. It will give you a long list such as “Ten Ways to Make Your Blog Exciting” and “How to Gain Blog.” Some of them are pretty generic, some of them are don’t quite make sense, and a lot are the sort that you see all over the web these days.read more