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Taking on Controversial Topics in Social Media

Posted by on 5:59 pm in Blog Writing, Social Media Writing | 1 comment

Taking on Controversial Topics in Social Media

My 14-year-old daughter came home appalled the other day because a friend had declared she was not a feminist and not interested in the concept of fighting for women’s rights. My daughter couldn’t understand her friend’s indifference. Her ire wasn’t surprising – like her mother, this one is inclined toward strong opinions and voicing them.

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How Not to Go Visit the Grand Canyon And Lessons for Social Media

Posted by on 10:16 am in Communication Strategy, Social Media Writing | 1 comment

How Not to Go Visit the Grand Canyon And Lessons for Social Media

I was under the impression that the drive from Las Vegas to the Grand Canyon was just about 2.5 hours. There were plenty of tour buses that would pick you up early in the morning from your hotel, bring you there and return you just in time for dinner, so a day trip seemed feasible.

I was in Vegas to organize a conference. It was three days of intensive activities following several weeks of intensive planning and preparation.

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Create Your Perfect Business Pitch January 14th

Posted by on 12:07 pm in Communication Strategy | 0 comments

Create Your Perfect Business Pitch January 14th

Learn how to create a business video and make one for your business during the Perfect Pitch, a one-day seminar to help business owners promote themselves.

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Finish the Year Strong and get set for 2017

Posted by on 8:14 pm in Communication Strategy | 0 comments

Finish the Year Strong and get set for 2017

How is your year going? Have you accomplished all of what you set out to do? Are you where you had hoped to be?

Last January, I did what any good business owner should do and made plans for 2016. I drafted great dreams and wonderful goals. I broke them down into actionable items and set off for the year.

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Thoughts on Being Thankful Specifically

Posted by on 10:26 am in Blog Writing, Writing | 2 comments

Thoughts on Being Thankful Specifically

Why did the Pilgrims celebrate Thanksgiving? Basically, it seems, they were thrilled that they had food. It had been a rough journey across the ocean and a shaky start in their new home.

The holiday was celebrated generally over the years but it didn’t really become a big national thing until around the time of the Civil War. According to the History Channel, Sarah Josepha Hale, a writer and editor, advocated for a day of thanks. And, in 1863, President Abraham Lincoln declared the last Thursday of November to officially be a national holiday for giving thanks as a way to bring together a divided country.

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Warning: The End of the Year is Coming? Ready?

Posted by on 10:01 am in Communication Strategy | 0 comments

Warning: The End of the Year is Coming? Ready?

Just ten months ago, we were prepping to launch into a new year. We were making plans, setting up goals, and outlining hopes and dreams.

How has it gone? Have you met expectations? Did things go according to that plan you so carefully developed? Often these questions aren’t asked until after the end of the year when you’re starting to a new plan.

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Ask Why to Understand Your Customers

Posted by on 3:31 pm in Blog Writing, Social Media Writing | 1 comment

Ask Why to Understand Your Customers

It’s generally easy to get kids talking when it’s near Halloween – just ask about their costumes. They’ll go into great detail about their plans, their make-up, the things they need to buy or have bought and the things they’re going to make or have already made. After all, many have spent a long time planning, some have devoted months to it.

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Take the Time for Your Blogging and Marketing Efforts

Posted by on 12:53 pm in Blog Writing, Communication Strategy, Social Media Writing | 2 comments

Take the Time for Your Blogging and Marketing Efforts

It was just 9 a.m. on Monday morning and now it’s noon. I meant to have this written and posted long before now. Ironically, the topic I wanted to write about was making time for blogging and marketing. And here I am, a living example of how hard it is. 

This post almost didn’t exist. I have a lot of very urgent things to take care of. They are important and the people for whom I am doing them are important.

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Make Your Blog Work for Your Business

Posted by on 2:05 pm in Blog Writing, Communication Strategy, Social Media Writing | 0 comments

There’s a look I often  get from business owners when I tell them that I work on blogging and marketing communications. It’s a sort of guilty, apologetic look followed by, “I should be doing that.” Some tell me they’ve started a blog but haven’t touched it in weeks or months. Others say they’d like to start blogging but just haven’t had the time. I understand that. We’re busy. We have businesses to run. But if we want those businesses to grow, we need to be building the network that can make that happen. So many business owners have great things to share but they don’t because they haven’t found the time. I find that there are two common underlining reasons for this. The first is that they haven’t made it a priority because they’re not sure how to make it worth their time. The second is that they’re not sure how to get going. This is why  I’m launching “Make Your Mark Blogging.” It’s a three-month online workshop for business owners who want to get out of the “I could, should, would” trap and get moving on their blog. It’s a chance to focus on getting your message out and connecting with the people who matter most.  We’ll have weekly video calls filled with guidance, how-tos and answers to your questions. Weekly homework assignments will help you put what you’re learning into practice. We’ll talk about skills and strategies to create and implement a blogging program that fits with your business and your ongoing marketing efforts. You can ask questions and work through your challenges while hearing how others solve their problems. Not only will you learn what you need to know, you will have a sounding board to help hone your ideas. And, you will have accountability – someone to be on the look out for what you do and hold your feet to the fire to help make sure you follow through with your plans. The calls will start at 1 p.m. Eastern Standard Time on October 13th. If you want to join but can’t make the video calls, they’ll be recorded and available at your convenience. Register...

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Consumers Use Social Media to Find Service Providers, Survey Shows

Posted by on 3:39 pm in Communication Strategy, Social Media Writing | 0 comments

Consumers Use Social Media to Find Service Providers, Survey Shows

We look to Facebook to find out how our friends are doing. We turn to Twitter for news updates. And LinkedIn helps with our networking. But are these the places where we look for service providers?

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