Maximizing Customer Engagement Through Emotional Communication
Guest Post As a good business owner, you’ve probably thought a lot about what your customer needs and prefers. But what about how they feel? It’s not enough to have the right product or service at the right time, you need to make an emotional connection with your customer. That emotional connection creates a bond that leads them to not only buy but also become your biggest advocate and supporter. They’ll be more likely to recommend your business and leave positive reviews online. And, bringing it full circle, those reviews...
read moreThe Benefits of Freelance Writing (and How to Be Successful)
A Guest Post by Davis Jameson The freelance work model has been around for a while, but the rising trend of people becoming freelancers has become undeniable in recent years. Most Gen-Zers are opting for the freelance lifestyle, and other working generations are taking advantage of ample opportunities. And if you’re a writer, you’re perhaps in the ideal position to succeed as a freelancer. But what’s all the fuss about? What’s so great about being a freelancer? Below, The Excellent Writers discuss the benefits of becoming a freelance writer...
read moreTurning Mistakes Into Opportunities
It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect. Hit send? Hit send. Finally, the email is off to thousands of readers. The team did a high five and breathed a collective sigh of relief ready to prep for the leads that will be generated. And then...
read moreWhat to Write During a Global Pandemic or other Such Crisis
There is a big and hairy scary question facing anyone who is writing a business blog during this pandemic. Do you write about it or not? If you choose to not write about it will your readers think you are ignoring the obvious? Are you risking being irrelevant at the moment? If you do write about it, will you be seen as exploiting the situation and perhaps even diminishing its significance? And what should you say about it anyway, especially if your expertise isn’t directly applicable? Would it be better to just not write at all? The very act...
read moreFinding the Right Words During Unsettling Times
The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon? Even in this uncharted territory, a good place – as always – is with your customers and providing the best service possible. There are many companies, especially smaller...
read moreAuthentic and Effective Marketing in a Pandemic
How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our strategies. That is something we should always be doing, but now is a time to do it more rapidly – on a daily if not an hourly basis at least for the near term. While...
read moreHow to Write a Press Release that Will Get Attention
You have a story to tell. A great story that people will be interested in. It could be an event, new product development or the launch of a service. Regardless, it’s something you know that others want to know about if only you can get the info to them. You can put it on your blog and post it to your social channels, and that will help you reach the audience. But, if in addition to that, you can get someone else to tell your story, you can reach an even bigger audience and gain credibility in the process. Earned Media Defined In the marketing...
read moreHow to Manage Visitor Posts on Your Company Facebook Page
NOTE added 5/9/2020: It appears that Facebook has changed the procedure for going to a page’s activity log. Now when you follow the instructions provided by Facebook, you are taken to your personal activity log rather than the page’s activity log. This is causing hours of frustration for users. I have submitted questions on Facebook and researched but I haven’t yet solved this issue. If you do, please share and I will update for everyone else who is having this issue. Make Visitor Posts a part of your social media strategy...
read moreAuthor of Inbound PR Offers Insights on Writing
Iliyana Stareva, global partner program manager at HubSpot, had developed the concept of applying the principals of inbound marketing to public relations. She had written several pieces on the idea and was giving talks about it, but felt more was needed. At the urging of colleagues and mentors, she contemplated writing a book. It was not an easy task given her other responsibilities, and it took months to get the project moving. But, she persevered and recently released Inbound PR, a handbook to transform an agency’s business. Here,...
read moreStart a Hopper File to Keep Track of Your Great Ideas
I have a great idea to promote my business. I’m going to write a newsletter every month with tips on how to do marketing. And I’ll start writing it just as soon as I finish my client’s blog. But first, I need to set up Mail Chimp and if I’m going to have a newsletter, I should put up a signup pop up box on my website. And I will do all of that just after I schedule out the social media for my client. Or maybe it would be better to set up some talks about how to do marketing. I like making presentations. I just need to figure out who is...
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