It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect. Hit send? Hit send. ...Read More
How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our...Read More
NOTE added 5/9/2020: It appears that Facebook has changed the procedure for going to a page’s activity log. Now when you follow the instructions provided by Facebook, you are taken to your personal activity log rather than the page’s activity log. This is causing hours of frustration for users. I have submitted questions on Facebook and researched but I...Read More
My friend Bob has a sign on the wall of his screen printing shop just to the right of the desk where he sits with customers to take their orders. It says: You can have it fast. You can have it cheap. You can have it be good. But you can’t have all three. For Bob, it’s a constant reminder that he can’t be all things to all people. For his customers, it’s a subtle...Read More
It was just 9 a.m. on Monday morning and now it’s noon. I meant to have this written and posted long before now. Ironically, the topic I wanted to write about was making time for blogging and marketing. And here I am, a living example of how hard it is.
This post almost didn’t exist. I have a lot of very urgent things to take care of. They are important and the people for whom I am doing them are important.Read More