Make it work
If you really want to build readership, then you have to keep at it – when you’re tired, when you’re busy and when you’re uninspired. It will get easier. And then it may get hard again, and then it will get easier…like everything else in life.
I was reminded of this by a recent post by a colleague, Kevin Haynes. He’s past his eye balls and up to the crown of his head setting up WebmaxedU, a new website to help small business owners do great things on the web. Yet in the midst of his frenzy, he’s taken up the blog challenge and turning it into a habit.
One of the best things Kevin has done is to define his goal for the blog and how he plans to achieve that. This is the best way to start. You can change things as you go along, but if you know where you want to go, you are more likely to get there.
So what are your goals? Do you want to get a lot of readers? Are you getting material ready for a book? Are you trying to add value for customers? How will you know when you get there?
Oh, by the way — another great thing Kevin did was to post a link to his blog on Facebook. If you want to build readership, it’s important to think about all the ways you can reach people who might be interested in what you’re writing.