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Forget about Facebook?

By on Mar 20, 2013 in Social Media Writing | 0 comments

Do you want to be one of the cool kids? Do you want people to read what you write or buy what you have to sell? Yes? Then you need an audience. And how do you get his audience? These days its a no brainer to say the quickest most effective way is on line. But what does that really entail? The most obvious answer  is Facebook, Twitter, Pinterest and blogs. But how and how often? That’s when the answers get a lot less obvious.

A new report indicates that Facebook may be losing its mojo and that’s means it maybe time to rethink your Facebook strategy, says blogger Shawn Hessinger  in a post for Small Business Trends. Are users really getting tired of the site? Is it just a waste of time for you?

The study highlights just how rapidly the online world is changing. What works today may not work tomorrow. So while you need to stay on top of the trends, you also need to hang onto the old fashion principles that have always worked. It’s all about your reader. Who are you trying to reach? Where are those people spending their time? What do they want to know about? What’s the best way to tell them?

Should you give up on Facebook because the numbers don’t look so good? Maybe. Maybe not. It depends on your readers and your strategy.  To get started in figuring it out, ask yourself these questions:

  • Are the people you want to reach on Facebook?
  • What do they want to know about that you can tell them?
  • Is Facebook the best way to give them that information?
  • How much time do you have to spend on Facebook?
  • What other ways are you using to reach people?


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