Does it matter?
It’s New Year’s Eve Day and I am frantically trying to get a bunch of things done so I can get out of the office and enjoy some of the festivities in Boston. There’s a long list of things that I would really like to get done and an equally long list of things that really have to get done. It would be easy to skip the blog today. After all, I haven’t written for awhile any way and who is going to notice. If that’s really how I feel about it, then I am quite probably wasting my time here. If it really doesn’t matter, then why bother? The thing is that I do believe it matters. I decided quite some time ago, as you may have, that a blog is important for the growth of my business. But it’s easy to lose site of how the blog fits into the big picture and why it’s important. And when you don’t have the answer to why it’s important, it’s hard to set it as a priority over all the ” must dos” and “want to dos.”
If you find yourself struggling with keeping up with your blog, take some time to think about why you feel it is important in the first place. You will have a hard time blogging successfully for your business if you don’t have a good answer. With that answer leading the way, however, you are well on your way to being able to set up a solid blogging plan that will help you keep it up even when you think you are too busy.
If you want some help finding the answer, or making the plan, contact me and find out more about our blog planning services.
Have a Happy and Successful New Year!