It’s generally easy to get kids talking when it’s near Halloween – just ask about their costumes. They’ll go into great detail about their plans, their make-up, the things they need to buy or have bought and the things they’re going to make or have already made. After all, many have spent a long time planning, some have devoted months to it.Read More
It was just 9 a.m. on Monday morning and now it’s noon. I meant to have this written and posted long before now. Ironically, the topic I wanted to write about was making time for blogging and marketing. And here I am, a living example of how hard it is.
This post almost didn’t exist. I have a lot of very urgent things to take care of. They are important and the people for whom I am doing them are important.Read More
There’s a look I often get from business owners when I tell them that I work on blogging and marketing communications. It’s a sort of guilty, apologetic look followed by, “I should be doing that.” Some tell me they’ve started a blog but haven’t touched it in weeks or months. Others say they’d like to start blogging but just haven’t had the time. I understand that. We’re busy. We have businesses to run. But if we want those businesses to grow, we need to be building the network that can make that happen. So many business owners have great things to share but they don’t because they haven’t found the time. I find that there are two common underlining reasons for this. The first is that they haven’t made it a priority because they’re not sure how to make it worth their time. The second is that they’re not sure how to get going. This is why I’m launching “Make Your Mark Blogging.” It’s a three-month online workshop for business owners who want to get out of the “I could, should, would” trap and get moving on their blog. It’s a chance to focus on getting your message out and connecting with the people who matter most. We’ll have weekly video calls filled with guidance, how-tos and answers to your questions. Weekly homework assignments will help you put what you’re learning into practice. We’ll talk about skills and strategies to create and implement a blogging program that fits with your business and your ongoing marketing efforts. You can ask questions and work through your challenges while hearing how others solve their problems. Not only will you learn what you need to know, you will have a sounding board to help hone your ideas. And, you will have accountability – someone to be on the look out for what you do and hold your feet to the fire to help make sure you follow through with your plans. The calls will start at 1 p.m. Eastern Standard Time on October 13th. If you want to join but can’t make the video calls, they’ll be recorded and available at your convenience. Register...Read More
ave you been neglecting your online marketing efforts because you don’t know where to get started or feel like you don’t have enough time?
I’ve teamed up with Tara Gearhart at tMedia Consulting to offer a seminar to make it easier. We will show you how to turn your website, blog and social media into powerful tools to generate new business leads.Read More
Why should you be blogging?
How does it fit with social media?
Who wants to hear what you have to say?
Come find the answers at a FREE blogging and social media workshop at the Enterprise Center at Salem State on June 2. You only have to get up a little early. We’re starting at 8:30 am.Read More
As a writer, I love words. I can talk to you until the cows are bored about how important the words are and how to put them together to explain to your reader exactly what’s on your mind. And, as a writer, I want readers. And, readers are attracted by photos.
So, as you expand your blogging and social media efforts, learning about how to use photos matters as much as learning about how to use the words.Read More