If you can’t have your cake and eat it too, why not just sell it? Danvers Baker Kelly Delaney, owner of Cakes for Occasions, makes some pretty fancy confections and recently started hawking them on television, starting with a 3 a.m. debut. It turns out there’s a lot more to selling cakes than just making pretty ones…Read all about it in the Boston...
Read MoreIf you really want to build readership, then you have to keep at it – when you’re tired, when you’re busy and when you’re uninspired. It will get easier. And then it may get hard again, and then it will get easier…like everything else in life. I was reminded of this by a recent post by a colleague, Kevin Haynes. He’s past his eye...
Read MoreIn my last post, I talked about one way to get comments – today, I have an example. This morning, I took the rare step of making a comment on another blog. (Okay, I confess it’s not so rare – I’m not an indiscriminate commenter, but I’m not one to hold back either.) The subject was one too near and dear to my heart not to say something...
Read MoreSo you’ve got a pretty good blog following and people like your blog – well, at least your best friend and your mom assure you it is pretty good. But, your comment section remains an empty echo chamber. You’ve asked questions. You’ve begged for comments and yet there is a big ole’ goose egg in the box. If you really want to get ‘em talking, you have to take off the...
Read MoreBlogs are so passe, it’s all about Facebook now, according to a recent article in USA Today. This is, on the surface, a tad bit alarming to me as someone who is devoted to helping others develop their blog strategies. Is this mode of communication really on its way out? I don’t think so. Rather, I think the falling numbers support what I’ve long contended – that...
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