Most people think successful blogging is about writing, but that’s only part of it. It’s really about decision making. What are you going to write about? How are you going to write it? And finally, when will you post it?
Should it go up first thing Monday morning so people can start their week right? Or is Friday afternoon better because they’re winding down? Maybe Wednesday morning as a mid-week boost?
As someone from the other side of the city, I’m not always clear where on the route of the Boston Marathon I am. I drive until I hit the road blocks then I park and walk toward the cheering crowds.
It seemed like a simple request from my client. She wanted a serious headshot and one that showed the lighter side for her website. But how often is it simple when it comes to photos?
My last headshot was taken more than two years ago when I had shorter hair. In the one before that, I had almost curly hair and fewer worries. Neither fit her goal. Besides, they were no longer quite accurate, which means they aren’t quite authentic. And went it comes to online marketing, authenticity matters.
The sun finally came out on Sunday bringing a welcome warm breeze. I know because I glanced at it longingly from my desk in between furtive bursts of working to catch up on a year’s worth of bookkeeping. I would love to have been outside, but instead, I was at my desk going through my calendar and crunching numbers.
At some point in the afternoon, a little piece of advice I was once given floated into my brain: Systems will set you free.
In my business, we talk a lot about what to say, how to say it and when. The focus is on using words both on screen and in person to communicate a message. But there’s another side to the conversation.
While it is important to know how to talk, it is also important to know how to listen. The thing about being a good listener is that you will not only be better informed but also find it easier to get your message across. When people feel they have been heard, they are more open to hearing.