As someone from the other side of the city, I’m not always clear where on the route of the Boston Marathon I am. I drive until I hit the road blocks then I park and walk toward the cheering crowds.Read More
It seemed like a simple request from my client. She wanted a serious headshot and one that showed the lighter side for her website. But how often is it simple when it comes to photos?
My last headshot was taken more than two years ago when I had shorter hair. In the one before that, I had almost curly hair and fewer worries. Neither fit her goal. Besides, they were no longer quite accurate, which means they aren’t quite authentic. And went it comes to online marketing, authenticity matters.Read More
The sun finally came out on Sunday bringing a welcome warm breeze. I know because I glanced at it longingly from my desk in between furtive bursts of working to catch up on a year’s worth of bookkeeping. I would love to have been outside, but instead, I was at my desk going through my calendar and crunching numbers.
At some point in the afternoon, a little piece of advice I was once given floated into my brain: Systems will set you free.Read More
In my business, we talk a lot about what to say, how to say it and when. The focus is on using words both on screen and in person to communicate a message. But there’s another side to the conversation.
While it is important to know how to talk, it is also important to know how to listen. The thing about being a good listener is that you will not only be better informed but also find it easier to get your message across. When people feel they have been heard, they are more open to hearing.Read More
Would you call you? One of the best bits of wisdom I picked up in the early stages of my business is that people want to do business with people they know, like and trust. I have found this to be true and a little frustrating. Afterall, you can only meet so many people in a day. If you can’t meet them, how are they ever going to like and trust you? Fortunately, there is the internet, which gives us the capacity to meet people from all over the world with whom we could potentially do business.Read More