It used to be that anyone serious about publishing a book would turn to a publisher to handle the logistics of turning the manuscript into a real book with a pretty front cover and slick back cover copy. These days, however, authors increasingly are taking those final steps on their own. That, however, means taking on the up front costs in getting the book to market...
Read MoreIt may seem that a great book should sell itself. If it’s interesting and engaging, then everyone should want to read it. But the reality is that people can’t read a book if they don’t know it exists. It’s your job to make sure they know that it does, and that it’s worth their time. One efficient way to do this is to let people get to know you through a blog....
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