Guest Post As a good business owner, you’ve probably thought a lot about what your customer needs and prefers. But what about how they feel? It’s not enough to have the right product or service at the right time, you need to make an emotional connection with your customer. That emotional connection creates a bond that leads them to not only buy but also...
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There is a big and hairy scary question facing anyone who is writing a business blog during this pandemic. Do you write about it or not? If you choose to not write about it will your readers think you are ignoring the obvious? Are you risking being irrelevant at the moment? If you do write about it, will you be seen as exploiting the situation and perhaps even...
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The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...
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Non-profit organizations may have different goals than for-profit companies, but they still have a brand that is either working for or against them. Michele Levy works with these groups to understand their brand and how to define, refine and promote it to support their mission. She also wrote the book on how to do it right. In Building Your Brand, A Practical Guide...
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The best stories read like they took no effort to write at all. But the more likely reality is that they were labored over, rethought, rewritten and revised during angst-ridden hours by a writer who battled several rounds of self-doubt. Learning the story behind the story can be as inspiring as the story itself. Laura-Lynne Powell, my creative sister-in-law,...
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