How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our...
Read More
Non-profit organizations may have different goals than for-profit companies, but they still have a brand that is either working for or against them. Michele Levy works with these groups to understand their brand and how to define, refine and promote it to support their mission. She also wrote the book on how to do it right. In Building Your Brand, A Practical Guide...
Read More
