Non-profit organizations may have different goals than for-profit companies, but they still have a brand that is either working for or against them. Michele Levy works with these groups to understand their brand and how to define, refine and promote it to support their mission. She also wrote the book on how to do it right. In Building Your Brand, A Practical Guide...
Read MoreMy friend Marvin Kane told someone in the publishing industry recently that he is writing a memoir. Her response was bluntly along the lines of, “You’re not famous. Why would anyone want to read about your life?” That’s cold. But isn’t that a fair question? Why go to all the effort – and it is a lot of effort – of writing a book if no one wants to read it? And...
Read MoreIs there a book in your future? Do you have an idea for a great best seller that you will get to someday? That “someday” maybe a long a long way off, but that doesn’t mean you can’t start now. And in fact, as someone who has helped several authors move their books out of their head and onto paper, I would urge start now, even if you realistically won’t finish it for...
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