(Note – this post has been edited and changes are indicated for purposes of demonstration.) Do you want to get your reader’s attention? Really? Are you sure? Of course you do. What a ridiculous question. Why have I even bothered to ask? It’s simple: I want your attention. It’s called a hook. As in the hook that goes on the end of a fishing line. You want to...
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I’ve sat here for a solid five minutes or so starting this paragraph and then deleting and starting something else. After all these years and all the mounds of copy I’ve written, it should be easy, right? Sometimes it looks like it must have been easy – the words are so perfect, so engaging, so easy to read that it seems they must have flowed right off my fingers....
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One of the biggest, most troubling questions entrepreneurs and pretty much everyone else faces every day is: What should I be doing right now? Which should be followed closely by: What am I doing right now? Some of us are great at making lists, setting up our schedule and tackling tasks in order of importance. Others of us meander around and sometimes manage to get...
Read MoreI talked recently with an author who believes she should be blogging to get the word out about her book but wasn’t. At first, she said she had just been too busy, which is probably partly true. But often, there’s more to the story. “Writing comes easily for me so I don’t feel that there’s much of a point to it,” she explained. “And I have so much to say but then I...
Read MoreVacations are great until they’re over and you have to get back to the routine. Sometimes it’s so hard you may wonder if it’s worth taken the break in the first place. Sadly it happens even when you love your job. Research indicates that we return from vacations happier, healthier and more energized. But in my experience that fades pretty quickly after walking...
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