There are people in every industry who everyone seems to know. They are the “experts.” The ones that people turn to for advice and guidance. They write books. They give speeches. They’re quoted in the newspapers. Who are they? Could you be one of them?

You can learn more on Wednesday, 8 a.m. to 10 a.m. at the Enterprise Center at Salem State University. I’ll be presenting a workshop on the topic along with Beth Goldstein, author of Lucky by Design, and head of Marketing Edge Consulting. Beth will work with participants on developing their personal brand and I’ll follow up with how to find an audience.

This is the official description:

Are you a leading expert in your field? Perhaps you are the most knowledgeable person in the world, but it doesn’t make a difference to your bottom line if nobody sees you that way. Becoming a leader in your field raises your visibility and extends your credibility, which draws in more of the right clients – those with whom you want to work.

Join us on October 17th from 8am to 10am when Beth Goldstein (Marketing Edge Consulting Group and instructor for our Next Level Business Growth Initiatives) and Jennifer Powell (Excellent Writer’s Group and former Boston Herald Small Business columnist) present: Thought Leading Your Way to a Stronger Business. In 2 fast-paced hours, they will show you how you can effectively promote your business and yourself and will help you map a path to becoming a thought leader. To Register