I often hear from people that they just don’t have time to blog. It’s probably true to an extent. But there’s generally a reason why they don’t make the time to do it.

-They fear that no one will want to read what they’ve written.

-They don’t know what to write about.

-They know what to write about but not what to say about it.

The latter two issues are the bigger problem because once you know what you want to write about and what to say about, it you are less likely to be concerned whether someone will read it.

So where do you begin when you’re stuck?

Start with your plan. Why are you writing this blog in the first place? What do you want to accomplish with it? And then ask: Who am I writing for? What does that person need to know? A few more questions to get you going:

What is in the news? Is there something that you could make note of or offer an opinion about?

What season is here or what holiday is coming up? How does that affect your blog subject?

What questions have you been asked lately? What issues or concerns have come up in conversations with customers or those who are interested in your subject?

What problem have you been struggling with and how have you handled it? Write about how you came up with your solution or write about the struggle. You don’t have to have all the answers. People appreciate knowing they’re not alone in facing issues.

What is happening with your company that your reader might care about? You could write about a new employee or a product you are introducing. Even a quick report on changes you’re making and why you’re making them could be interesting.

If you really have no ideas at all. Try putting up a picture of a dog. People love dogs.