People spend a lot of time getting their website to look right. And it’s important. Who wants to spend time on an ugly website? But the prettiest pictures in the world aren’t going to drive sales, convince people to give money or compel viewers to return. That takes words. The right words in the right sentences in the right paragraphs with bullets and attention-grabbing headlines.

I recently got to talk about this in depth with my colleague Scott Van Voorhis on  “The Web Untangled,” an internet radio show hosted byMarvin Kane, a website developing guru who has all sorts of great insights on how to build an audience. As much as we love words, we contend that sometimes fewer are better. Have a listen and tell me if you agree.