I’m all for getting creative with blogging and social media. Give me any company and I can come up with a list of at least 12 topics to get it started. But even I have to admit that the idea of an electronics manufacturer setting up on Facebook seemed to be a stretch.

However, it seems creativity prevails. Eratech Inc., a company based in Ontario, is using social media to boost its reputation within its industry, and it seems to be working. The company promotes itself on several social media channels to make it easier for prospective clients to learn more about them early on in the sales process, according to the Wall Street Journal’s CIO blog.

On Facebook, the company has pictures of its products in use. Twitter is used to highlight the posts and send well wishes to customers. There’s even a video highlighting the company’s manufacturing plant. The company says that  the overall result has been to shorten the sales cycle to six to eight weeks from six to eight months.

So if an electronics manufacturer can find success on social media, how about you? Who are you trying to reach and how can you do that? What do you have to say that people need to hear?