What to Write About

Maximizing Customer Engagement Through Emotional Communication

By Merv on Feb 9, 2023 in Blog Writing, Communication Strategy, Social Media Writing, What to Write About, Writing | 0 comments

Guest Post As a good business owner, you’ve probably thought a lot about what your customer needs and prefers. But what about how they feel? It’s not enough to have the right product or service at the right time, you need to make an emotional connection with your customer. That emotional connection creates a bond that leads them to not only buy but also...

What to Write During a Global Pandemic or other Such Crisis

By Jennifer Powell on Apr 28, 2020 in Social Media Writing, What to Write About, Writing | 0 comments

There is a big and hairy scary question facing anyone who is writing a business blog during this pandemic. Do you write about it or not?  If you choose to not write about it will your readers think you are ignoring the obvious? Are you risking being irrelevant at the moment? If you do write about it, will you be seen as exploiting the situation and perhaps even...

Finding the Right Words During Unsettling Times

By Jennifer Powell on Mar 26, 2020 in Blog Writing, Communication Strategy, Social Media Writing, What to Write About, Writing | 0 comments

The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...

By Jennifer Powell on May 6, 2015 in Blog Writing, What to Write About | 0 comments

I often hear from people that they just don’t have time to blog. It’s probably true to an extent. But there’s generally a reason why they don’t make the time to do it. -They fear that no one will want to read what they’ve written. -They don’t know what to write about. -They know what to write about but not what to say about it....

By Jennifer Powell on Dec 24, 2013 in What to Write About | 2 comments

It seems that people like to write and read about how hard it is at Christmas time. We complain about the crowded malls, we gripe about the money spent and we lament all the food we consume. But I confess that I love this time of year. I love it all. The tree, the shopping, the cookies, the presents, even the commercials (at least some of them). Of course, I...

By Jennifer Powell on Apr 18, 2012 in What to Write About | 2 comments

We’re now three weeks into the challenge and ideas should be flying off your fingertips, right? You’ve got tickler files onyour desk and your computer. You’re scouring other people’s blogs for inspiration. And you’re all set with a long list of ideas that will carry you through what’s left of the 90 days and beyond. Or maybe not. The reality is that the theory of...