Guest Post As a good business owner, you’ve probably thought a lot about what your customer needs and prefers. But what about how they feel? It’s not enough to have the right product or service at the right time, you need to make an emotional connection with your customer. That emotional connection creates a bond that leads them to not only buy but also...
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It was just another day with another important marketing campaign underway. We were about to send an email that had taken many hours over many days. It was carefully planned and carefully set up. Several rounds of revision had yielded a marketing masterpiece. The words just right. The graphics eye-catching. The call-to-actions pitch-perfect. Hit send? Hit send. ...
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The bread shelves were empty, but at least there were Cosmic Brownies. This has certainly been a time of adapting. Now more than ever, the future of our businesses depends on our ability to pivot and persevere. A big part of that is outreach to customers and clients. But where do you begin when you don’t know what next month holds, let alone this afternoon?...
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How do you market in the midst of a Coronavirus pandemic that is uprooting all sense of normalcy across the globe? Especially when the response is a massive call for social distancing, which is the exact opposite of what we generally strive to achieve? Start with some deep breaths. Recognize that with the shifting landscape, there is a need to pivot and adapt our...
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I have a great idea to promote my business. I’m going to write a newsletter every month with tips on how to do marketing. And I’ll start writing it just as soon as I finish my client’s blog. But first, I need to set up Mail Chimp and if I’m going to have a newsletter, I should put up a signup pop up box on my website. And I will do all of that just after I schedule...
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Art museums typically are thought to be serious institutions. Stalwart supporters of good taste and high society. Steadfast in preserving our precious past. Some might describe them as stuffy, prim, proper or straight laced. And then there is this from Boston’s Museum of Fine Arts: ...
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