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How much can you really accomplish with just 140 characters? Quite a bit more than you might think. With just a few words and a bit of strategy, you can reach thousands of prospects and spread your message around the world in a very short time.
Twitter may seem at first like a jumbled, confusing impenetrable jungle, but push on and you can hack a clear path.
Read MoreLinda Stacy of Living Bluprints is an expert at guiding others on how to manage their time and live more fulfilling lives. That turned out to be extremely useful when she decided to write a book in addition to keeping up with her own busy life. She relied on the same tactics she teaches to her audiences to finish The Whole Package Professional: The Definitive Guide to Productivity, Success, and Fulfillment in Business and Life in under a year.
Read MoreNon-profit organizations may have different goals than for-profit companies, but they still have a brand that is either working for or against them. Michele Levy works with these groups to understand their brand and how to define, refine and promote it to support their mission. She also wrote the book on how to do it right. In Building Your Brand, A Practical Guide...
Read MoreIf you are thinking about writing a book or an article, I’d love to hear about it. If you’re serious about the writing, it’s a good idea to share with someone. It makes it more real and forces you to define your project. If you do tell me, be forewarned that I will ask you about it often until you tell me it’s done or that you’ve set it aside indefinitely. I’ll ask...
Read MoreThe best stories read like they took no effort to write at all. But the more likely reality is that they were labored over, rethought, rewritten and revised during angst-ridden hours by a writer who battled several rounds of self-doubt. Learning the story behind the story can be as inspiring as the story itself. Laura-Lynne Powell, my creative sister-in-law,...
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