Wouldn’t it be great if someone could tell you exactly how something should be written to be successful? Or does that take all the fun out of trying to figure it out? Regardless, some researchers believe they have a lead on what it takes to write a best seller. They developed an algorithm to analyze and predict with an amazing 84 percent accuracy whether a...
Read MoreI know that nothing really changed from Tuesday to Wednesday other than the number we write at the end of the date, and yet I can’t help but have a sense that someone flipped a page or wiped the slate clean. Twelve full months, 52 weeks stand before us holding the opportunity to bring to reality what has lurked in the back of our minds as a project for some...
Read MoreIt seems that people like to write and read about how hard it is at Christmas time. We complain about the crowded malls, we gripe about the money spent and we lament all the food we consume. But I confess that I love this time of year. I love it all. The tree, the shopping, the cookies, the presents, even the commercials (at least some of them). Of course, I...
Read MoreThis blog nags at the back of my mind urging me to get something up. I want a post that is earth shattering, sensational beyond belief, informative, and engaging. The sort of post that viewers will want to pass along to their friends and family and read over and over again. And yet I sit here with my fingers on the key board not sure where to start and hitting the...
Read MorePeople spend a lot of time getting their website to look right. And it’s important. Who wants to spend time on an ugly website? But the prettiest pictures in the world aren’t going to drive sales, convince people to give money or compel viewers to return. That takes words. The right words in the right sentences in the right paragraphs with bullets and...
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