One of the biggest, most troubling questions entrepreneurs and pretty much everyone else faces every day is: What should I be doing right now? Which should be followed closely by: What am I doing right now?

Some of us are great at making lists, setting up our schedule and tackling tasks in order of importance. Others of us meander around and sometimes manage to get just enough done. I’m somewhat of a hybrid. Regardless of style, it is likely that there are some things that don’t get done just because there are so many things that need to get done. One of those things is often our blog or some other important writing project.

If this is bothersome, the first question to ask is: why?

Are you not writing because you don’t have time? Or are you stalling because you don’t know what to write about or because you’re afraid it won’t be any good?

Be honest with yourself about the answer. And then tackle the follow up question: How much does it matter?

Why do you want a blog? Or why do you need to write this article? How much of a difference will it make to your business or your life? If it’s important, then schedule time on your calendar to make it happen. Don’t just fit it in when you have time because that most likely won’t happen. If it’s a matter of not knowing what to write about or your own fear, then set up time on the calendar to tackle that. Spend an hour making a list of possible topics. Write something and find a friend to verify whether it’s any good or suggest ways to make it better.

If it’s really less important than all the other things on your to do list, then consciously put it off or let it go so you can focus on what matters.

If you decide it is important and you are going to write, you might find this article on Social Media Examiner on how to craft a headline interesting.