We look to Facebook to find out how our friends are doing. We turn to Twitter for news updates. And LinkedIn helps with our networking. But are these the places where we look for service providers?

Increasingly, the answer is yes, according to a survey by Findlaw. It revealed that social media is playing a bigger role in our decisions about who we work with. In fact, 54 percent of consumers said they would likely hire an attorney who is active on social media. Not surprisingly, those between 18 and 44 are even more likely to do so at 69 percent.

It’s an indication of just how pervasive social media has become in our lives. It’s how we stay in touch, meet new people and find out about current events. And, increasingly, it’s a way for businesses to connect with clients and customers. They won’t reach everyone because not everyone uses social media. But most do – 84 percent of American adults, the according to the survey. Facebook was the most popular at 73 percent followed by Instagram at 28 percent. Twitter was close behind at 27 percent.

Does this mean small business owners should fire up their computers and set up on every channel out there? Not really. It does mean that they should consider whether and how it might make sense for their business. After all, 34 percent of consumers reported that they have already used social media to help them find a provider such as a lawyer, plumber or doctor. So there are certainly opportunities there.

Social media gives small business owners the opportunity to build credibility and trust with customers and clients. It enables them to build relationships in a whole new way.

Some things to consider before launching into social media:

• What channels are your customers using?
• How much time do you have to spend on social media?
• How can you make the best use of your time on social media?

 

Develop your an online marketing campaign for your business with our Get Set for Online Marketing Success seminar on October 7th.